Trends and Opportunity Analysis in Software Industry

บรรยายโดย คุณฉัททวุฒิ พืชผล  8 พ.ย. 2552

Five  Force Model

1. Barriers to Entry

- Economies of Scale
- Product Differentiation
- Brand Identity
- Switching Cost
- Capital Requirements
- Access to Distribution
- Cost Advantages
- Government Policy

2. Rivalry in industry
- Number of compatitors
- Industry Growth
- Fixed Costs
- Switching Costs
- Exit barriers

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